The website I’ve been helping with, Date Positive, has received excellent feedback from members.
The site was launched eight months ago and since then it’s been surprising and sometimes shocking to discover the level of predjudice people with STIs face on a day-to-day basis.
So it’s been incredibly heartening to receive positive feedback from some of our members: “You are doing a great job, keep up the good work. You guys are my heroes”. “What a great idea for getting this site up and running. I saw your piece in the Metro newspaper that I was reading on the bus. I couldn’t wait to get back home and have a look”. “I just wanted to say that this is an amazing site that you have come up with, thank you for giving me the opportunity to talk to other people with the same condition.”
Date Positive has just under 3000 members. We were fortunate with the amount of media coverage we had when the site launched in September, 2006. That coverage generaged a lot of awareness and many links to our site, which in turn has boosted our search engine rankings significantly.
We’re also running Google and Yahoo campaigns, which are crucial for an online business such as a dating/friendship website. The campaigns were fairly easy to set up, with Google being the easiest. We tinkered with the key words and bidding for some time, but the best approach has been to let Google and Yahoo manage the bidding aspects of the campaigns while keeping price caps in place.
Our other marketing initiatives include the dry but all-important work of requesting and acquiring links to other relevant websites and important, innovative approaches which are non-web-based but which are yielding good results.
We anticipate reaching the 4000 member figure in the next couple of months. That’s our next milestone, but it’s still hard work and the drive to get new members will be the number one focus for sometime to come. Because of this, we’ve decided to invest in new, feature-filled software – more about this in my next business post.
Originally published on our old blog Jan. 27, 2008.