Online dating profile advice: how to write an online dating profile

There are thousands of website and magazine features telling you how to write a stand-out profile for a dating website.

Trouble is, how do you know which advice works and which doesn’t? You don’t – at least until you try it. So you can end up investing lots of time reading pieces of advice and writing and rewriting your profile to suit what’s being recommended, often without success. In the end this approach can be a huge waste of time.

When I look at these advice columns I see very few written by people who’ve actually tried online dating, let alone managed a dating website. They seem to be produced by people selling profile writing as a service, or bloggers and journalists who have a features slot to fill.

I came across one online column recommending that men looking for online dating success should use copy writing principles used to sell products and services. Fair enough. And I am sure a few of the tips would be relevant.

The problem is though that people aren’t a product or service. We’re often complex, multifaceted individuals with a vast array of strengths and qualities. And what’s seen as a strength by one person could very viewed differently by another. For example, one woman might be attracted to a self-possessed, confident man. Another could be put off by that description because she’s looking for someone who’s quiet and not afraid to be vulnerable.

So in our view profile writing isn’t about taking a sales approach to your online description.

Datepositive knows what makes a good profile and what kinds of profiles get exposure. We also receive feedback form members who tell us what kind of success they’ve had.

The profiles that generate both contacts and success are those infused with a sense of personality. They have a bit of character and are colourful. In other words, you have a sense of who the person might be. You’re drawn in and become curious. There’s an attraction to a profile. It resonates with you, you identify with it, or it strikes a cord. You might think “Yeah, what that person’s written is true.”

Or, you feel like you’re not sure. And, depending on what kind of person you are, you may or may not want to initiate contact. Finally, you might read a profile and think for sure the person isn’t for you. And that’s fine. You’ve saved yourself and the advertiser a whole lot of time.

So how do you write this kind of profile? In tomorrow’s post I will cover some of the important aspects of how to write an online dating profile. And remember, if you are a member of, contact us and we will help with your profile for free.

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